Published on
January 30, 2009 in
BtoB and emarketing.
Tags: 4th quarter earnings, Affiliate Marketing, b2c, Banners and Buttons, behavioral targeting, business to consumer, chart, contextual targeting, Display Advertising, House Email, internet marketing firm, marketingsherpa, marketingsherpa.com, online advertising, online marketing, Online Marketing Best Practices, online pr, paid search, Pop-Ups and Pop-Unders, return on investment, ROI, SEO, social media, survey, Text-link ads, year-end survey.
Many online marketing companies want to know the numbers: what are the B2C (business to consumer) online marketing BEST practices to generate the greatest possible ROI?
Well look no further as we have numbers for your digestion.
Business to Consumer Marketing Best Practices
According to a year-end survey by marketingsherpa, B2C marketers responded that house email, SEO and paid search earned the highest ROI in the 4th Quarter of 2008. B2C marketers plan on increasing their budgets in these 3 areas of best practice.
The worst ROI happens to be the little blue blip at the bottom of the chart. Pop-ups and pop-unders are known as display advertising to the marketing world and confounded nuisances to the rest of the world. Surprisingly, only 30% to 40% of B2C online marketers ranked pop-ups and pop-unders as a best practice for ROI.
This chart should serve as a beacon for online marketers currently planning and revising 2009 budgets. Just follow the blue, brown, orange, pink, green and purple. It’s that simple.
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Published on
January 30, 2009 in
social marketing and social media.
Tags: Blogs, breach of contract, community, copyright, Design, emarketer, extra income, font, Good Standing with Google and YouTube, google, Google owns youtube, google.com, graph, how to, Increase your user base, Increasing your audience base, Online marketing pros and cons, Online Marketing Tips, Online Marketing to Make You Money, Original Video Content, Page Customization, Popular Videos, ppc, Proprietary videos, SEM, Top Advantages and Disadvantages, Uploaded Videos, User-Generated Content, video, videos, youtube, YouTube Ad Revenue, Youtube Overlay Ads, YouTube Parntership Rules and Restrictions, YouTube Partner, YouTube Partnership, YouTube Partnership Benefits, YouTube Users, Youtube.com.
We’ve written an updated post about the advantages and disadvantages of being a YouTube partner. Check it out here.
There is one prevailing reason why you may want to become a YouTube Partner: to make more money. The below list of eight advantages and disadvantages should help you determine whether being a YouTube Partner will work for your company:
Advantages:
1. Proprietary Rights Over Uploaded Content
YouTube Partners own the copyrights & distribution rights to ALL of their own uploaded videos without exception. If you upload a video and are not a partner, YouTube has the right to manage and disseminate that video within youtube.com as they see fit.
2. Ad Revenue Sharing Makes You Money
The advertising revenue that is generated on your webpage is divided between the AdSense publisher, YouTube, and the YouTube partner providing the video content. Revenue is generally contingent on how many people click-through on your online ads (PPC) and how many people view your video (CPM). PPC means pay-per-click and CPM is a flat rate of $20 per 1,000 views of the featured video. With new features constantly being added such as overlay ads, this is a great opportunity to make some extra cash.
Youtube Overlay Ad - Britney Spears "Circus"
Continue reading ‘8 Advantages and Disadvantages of being a YouTube Partner’
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Champagne, Toast and Good Fortune!
And so it was unveiled in the benevolent ribbon of 2009 that our October blog, “Is Your Blog Going for the Gold?” has been named one of the Best Internet Marketing posts of 2008.
To refresh your memory, the article examined the best practices of positive social-media marketing, specifically discussing how Kodak was able to leverage the 2008 Beijing Olympic Games through its blogging efforts. Blogging not only allowed Kodak to create and control the communication of tight-nit communities passionate about the Olympics, but also empowered its employees to be able to write and discuss the topics that mattered most to them. In effect, a nice double play for the point-and-shoot giant.
Thank you Tamar Weinberg at Techipedia for recognizing us with this award. And a deep thank you to all of our readers for all of your support. Without you, there’s no us.
2008 Beijing Olympic Games Opening Ceremony - The Bird's Nest
Published on
January 21, 2009 in
Networking, social marketing and social media.
Tags: 2009 Social Media Projections, 2009 Spending, applications, blogger, comScore, consumer base, Cost-efficient communication, Cutting Budgets, emarketer, facebook, flickr, Friendster, graph, ipod, linkedin, Mark Zuckerberg, Marketing messaging, myspace, New Member Applications, online marketing, Orkut, results, Small Business, Small Business Social Networking Usage/Spending, small businesses, social media, Social Media Graph, Social Network Market Spending, Social Network Marketing, strategy, US Small Business Online Marketing, USA, Windows, windows live, yahoo.
Social Network Marketing Spending to Increase in 2009
Emarketer projected that Social Network Marketing spending in the USA will reach approxim
ately $1.3 billion in 2009.
On one hand, the growth for Social Network Marketing has slowed from 2008 to 2009 with the sluggishness being attributed to both the economic downturn as well as the plateau in the number of new member applications. On the other hand, projections for 2009 show that 25% of US small businesses plan on spending more, 33% plan on continuing their current spending, and only 5% are planning on spending less. Though companies are cutting budgets and costs during these tumultuous times, projections indicate online marketing is doing better than other areas of the economy and is still a major focus for small business.
Continue reading ‘Social Network Marketing Spending to Increase in 2009′
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Published on
January 21, 2009 in
Networking, Uncategorized, social marketing and social media.
Tags: 2008 Presidential Campaign, Barack Obama Branding, Barack Obama Market Brand, barackobama.com, campaign, community, competition, Design, facebook, Fundraisers and events, graph, how to, leveraging social media, Marc Andreessen, marketing Barack Obama, marketingprofs, myspace, Networking, nyc, online community, online marketing, online profiles, Orkut, Social Investment Fund Network, Social Network Marketing, social networking, social networking sites, successful online marketing campaign, USA, video, Video Feeds.
Social Networking and Your Commander-in-Chief, Barack Obama
Perhaps we can turn to one of the most famous men in the world to educate us about the merits of Social Networking and business: Barack Obama. Obama’s campaign was able to market its brand through Social Networking to gain a sizable and distinct advantage over its political opponents during the 2008 presidential campaign.
At an early stage in 2007, Obama sought the advice of Netscape founder and Facebook board member Marc Andreessen about how to best take advantage of Social Networking. The consultation prompted the Obama machine to tap into more than 200 social sites to reign over the competition when it came to Social Networking campaigning.
Continue reading ‘Social Networking and Your Commander-in-Chief, Barack Obama’
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