Monthly Archive for December, 2008

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Is Inbound Marketing the Dawn of a New Era?

Published on December 15, 2008 in Search Engine Marketing, Search Engine Optimization (SEO), Viral Marketing, emarketing, from HTI, social marketing and social media. 0 Comments Tags: , , , , , , , , , , , , , , , , , , .

inboundmarketingvenInternet marketing company Hubspot published a blog post recently on inbound marketing – that is, marketing focused on being found by customers – and how, because of the global economic crisis, it’s starting to replace outbound (or traditional) marketing, which helps companies find customers.

In fact, the folks at Hubspot have so much confidence in their position that they’re calling this shift “a new era of marketing on the web.” Snazzy.

And even though we’re still holding a grudge against Hubspot for recently doubling its monthly fees, we tend to agree that these tight financial times are causing marketers to turn to thriftier means of bringing in new business.

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Testimonials To Bump Up Your Bottom Line

Published on December 11, 2008 in BtoB, PR, e-commerce, emarketing and from HTI. 0 Comments Tags: , , , , , , , , , , , , , .

testifyWe just loooove these quick “Get to the Po!nt” gifts that MarketingProfs – marketing resources for marketing professionals – send us every few days.

Recently we received one on testimonials and how they can enhance your Web site and your business’s bottom line. Peruse it below. We think you’ll find the article informative.

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Whitepaper on E-mail Marketing for SMBs Now Available

Published on December 8, 2008 in From Visible Shops, Viral Marketing, email, emarketing and from HTI. 3 Comments Tags: , , , , , , , , , , , , , , , , .

whitepapercover_imgIt’s no surprise that more and more companies are turning to the Internet to get the word out about their services.

Tough economic times have taken its toll on small- and medium-sized businesses, forcing them to make more informed, cost-effective decisions regarding their marketing efforts.

Kelsey Group, a Princeton, N.J., local search and directory research firm, estimates that the percentage of small and midsize home- and trade-services businesses with Web sites will increase to 60% by 2010, up from just 33% today.

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Hallelujah! Cyber Monday Made Gains

Published on December 4, 2008 in Uncategorized, e-commerce, emarketing and from HTI. 0 Comments Tags: , , , , , , , , , , , , , , , , .

womancybershoppingCyber Monday wasn’t a bust!

In fact, the unofficial kickoff to the online holiday buying season made significant gains over last year.

And that’s not even the best news.

“People are expecting that deals will only get better as we approach the Christmas time frame,” explained Youssef H. Squali, an analyst at Jeffries & Co., in a recent article in amNewYork. “So while Cyber Monday is significant, I wouldn’t say today is the only day to track. People may opt to wait a little more.”

Validating Squali’s assessment, comScore spokesman Andrew Lipsman predicts that retailers will see a continued uptick in online sales until Dec. 15, as consumers rush to make sure gifts are shipped in time for the big day.

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Take Our 2008 Online Marketing Survey

Published on December 1, 2008 in BtoB, Networking and from HTI. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , .

Red pencil and questionnaireRecently we conducted an in-person survey at the 2008 NY XPO, where we asked passersby – mostly SMB owners – about how Internet marketing is helping them meet their business objectives. The results were varied, but the survey itself was such a success that we decided to open it up to a larger audience.

So – before we analyze the acquired data and publish it in an upcoming e-newsletter, we hope you’ll take 30 seconds to complete this survey too. We’d love to hear how entrepreneurs from all over America approach Internet marketing. The survey is quick, easy and – if we do say so ourselves – sort of fun … if you’re into this sort of thing.

P.S. The results of this survey will be 100% anonymous. Your secrets are safe with us.