Monthly Archive for October, 2008

'Coupon' Codes Can Lead to Conversions

Published on October 29, 2008 in BtoB, Resources, Uncategorized, Viral Marketing, e-commerce, email, emarketing, from HTI and site of the day. 4 Comments Tags: campaign, coupon code, coupon codes, couponcheif.com, couponmountain.com, discount codes, environmentally friendly, free shipping codes, google, how to increase conversion rates on retail marketing ca, how to make the most out of an e-mail list, making the most out of an online marketing campaign, marketing promotional codes online, New York Times, nytimes, nytimes.com, online discounts, promo codes, retailmenot.com, ultimatecoupon.net.

No matter what some might say to the contrary, we’re soooo not cheap. We’re, uh, frugal. Yeah, that’s it – frugal; thrifty; economical, even.

OK, so perhaps we think two-ply tissue is for wimps, and when the dish detergent runs out we fill the bottle with water and shake it until extra suds squirt out the top. That doesn’t make us cheap; it makes us sensible – and, if we might add, environmentally friendly. Not like we feel the need to explain ourselves. We don’t. We just wish someone would get off our case already… Dad!

[Breeeeath. Count to 10.]

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MySpace to Save a Struggling Music Industry?

Published on October 27, 2008 in In The News, from HTI, social marketing and social media. 0 Comments Tags: 2011, ad-supported music, CD sales declining, decline in music purchases, digital music struggling, downloading music, emarketer, emarketer report on global music sales, mobile music sales increase, music industry losing money, music sales down, myspace, myspace music, paid downloads, social networking.

It’s MySpace to the rescue!

Several major music companies have recently partnered with the social network to provide ad-supported streams and paid downloads to users. Perfect timing, too. Because according to this study, the industry is projected to lose more than $1 billion in revenue over the next two years. Drastic times indeed call for drastic measures.

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Attention E-tailers: You're in for a Bumpy Sleigh Ride

Published on October 23, 2008 in In The News, Uncategorized, Viral Marketing, e-commerce, emarketing and from HTI. 0 Comments Tags: american spending trends, are we in a recession, decline of in-store sales, e-commerce, emarketer, emarketer holiday sales predictions, growth of e-commerce sales, growth of online sales, headlines, holiday sales, holiday shopping, holiday spending, increase in online sales over last year, internet shopping, more consumers moving to online shopping, Newsweek, newsweek.com, nytimes, nytimes.com, online holiday sales, online holiday sales forecast, online holiday sales increase, online holiday spending forecast, online shopping, online spending greater among americans, recession, retail sales decline, survey, weakened economy, will americans buy this holiday season.

Do you hear what we hear?

It’s the sound of cash registers closing as more consumers click their way into holiday debt.

Whether or not we’re in a recession is still the subject of controversy, but one thing’s for sure – though the dollar is comparatively weak, Americans are starved to spend it.

To be fair, as a nation we’re not eager to bequeath our Benjamins as “generously” – we’re going with that term since “absentmindedly” may be unsettling for some – as in the past (or so say industry analysts), but eMarketer’s Online Holiday Sales Forecast suggests that retail e-commerce sales will continue to grow. Take a look.

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CNN Can't Hold Candle to PerezHilton.com

Published on October 20, 2008 in Blogroll, In The News, Viral Marketing, from HTI, social marketing and social media. 2 Comments Tags: amy winehouse, ashton kutcher, blahgirl, blahgirls.com, blogger, blogging, Blogs, celebrity gossip, chart, charts, cnn, cnn political ticker, facebook, hitwise, how many myspace users, livejournal, marketingcharts.com, most daily users, most popular blog publishing systems, most popular blogs, most visited social networking sites, myspace, Networking, perez hilton, perezhilton.com, social networking, top 10 blog sites, user base.

We know we’ve been a little heavy on the blog-themed posts lately, but we embrace the irony of blogging about blogging. Or something like that. We’re confused, too.

In any case, we recently discovered this ranking of the Top 10 Visited U.S. Blog and Personal Websites, and were taken aback by what and who appeared.

The top three aren’t so surprising. MySpace has the most daily users of any single social networking site – even if Facebook is steadily closing in on its lead. And Blogger and LiveJournal, well, collectively they have a user base in the tens of millions.

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The Theory of Social Media Marketing Evolution

Published on October 16, 2008 in Blogroll, Networking, Uncategorized, Viral Marketing, e-commerce, emarketing, from HTI, social marketing and social media. 2 Comments Tags: 2010, 2011, data, emarketer, engaging online destinations, facebook, gen v, generation virtual, graph, how to, maintaining a social media presence, mike sachoff, myspace, Networking, online marketing, opinion research corporation, social marketing, social marketing investment, social media, social media evolution, social media failure, social media interaction, social media marketing, social mediasphere, social networking, social networks, social-media Web sites, Statistics, survey, webpronews, youtube.

According to a recently released study by Opinion Research Corporation for Cone, a brand marketer that counts social networking among its capabilities, nearly 60% of Americans who use social media interact with companies on social-media Web sites.

This new data comes on the heels of a Vovici Corporation study on behalf of Internet Retailer that found that nearly four out of 10 online merchants surveyed said they used social networks, with nearly one-third of respondents maintaining a Facebook presence and 25% each using MySpace and YouTube.

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