Monthly Archive for September, 2008

Pop, Pop, PhizzPop

Published on September 29, 2008 in BtoB, Design, From Visible Shops, In The News, Networking, PR, Programming, Resources, Viral Marketing, e-commerce, emarketing, from HTI and site of the day. 0 Comments Tags: battle, Design, exchange ideas, forward-thinking Web practices, managing time and technology, microsoft, microsoft seinfeld commercials, multi-touch surface, phizzpop design challenge, problematic vista, success with clients, web 2.0, web 2.0 enhanced software, Windows, winner.

Microsoft has had more misses than hits lately – problem-plagued Vista; the slow release of Surface; those Jerry Seinfeld commercials – but just because the comp-tech corporation is down doesn’t mean it’s out.

Last year, Microsoft launched PhizzPop, a site that allows companies that build Web 2.0-enhanced software to exchange ideas, network, browse job postings, and engage in a host of other related activities. Not limited to its gallery of forward-thinking Web practices, the site is also a forum for online conversation about the future of Internet design. Continue reading ‘Pop, Pop, PhizzPop’

Online Video Advertising Killed the Television Commercial Star

Published on September 25, 2008 in BtoB, From Visible Shops, In The News, Uncategorized, Viral Marketing, e-commerce, emarketing and from HTI. 0 Comments Tags: Ad Spending, apple, Blogs, buying video ad space online, campaign, crossing platforms with advertising, digg, emarketer, emarketer report on online video advertising, flock, Friendster, future of online video advertising, how to, how to maximize online video advertising potential, increase in online video ad viewers, mac vs. pc, myspace, newsletter, online advertising, online video advertising, op-ed ad campaign, projections for online video advertising, simplicity, steve jobs, tv commercials on the internet, video, video ad spending trends, viewers, youtube, Youtube.com.

Hear that sound?

It’s eMarketer trumpeting the future of online video advertising in two new reports issued in as many days.

In one report, the daily trend-analysis newsletter projects video ad spending to reach $5.8 billion by 2013, an increase of more than 1,000 percent from 2008. In another projection, eMarketer suggests that 183.3 million Internet users will view online video ads five years from now, up from 129.5 million viewers this year.

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Announcing the Launch of RJWestmore.com!

Published on September 23, 2008 in BtoB, Design, From Visible Shops, Search Engine Marketing, Search Engine Optimization (SEO), Visible Shops Updates, emarketing and from HTI. 0 Comments Tags: announcements, case study, Design, flash video demo, keywords, launch of a new site, marketing strategies, online marketing case study, online pr, optimize Web visitor's experience, rjw, rjwestmore, rjwestmore.com, Search Engine Optimization (SEO), SEO, training, video, visible shops, Web site revamp, website development.

Visible Shops is excited to announce the launch of a new site for our client RJWestmore Corporation!

We’ve created and managed RJW’s online product, an e-learning solution for office building managers and owners who are required by law to provide emergency preparedness training to occupants.

Earlier this year, we decided to revamp the marketing site to better highlight the unique features and benefits of this online system. Before we went to work, we brainstormed as a team and reviewed our past work with RJW…

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Truth in Social Marketing Will Set You Free

Published on September 23, 2008 in In The News, PR, e-commerce, emarketing and from HTI. 2 Comments Tags: businesses avoiding social media, case study, Design, Networking, newsletter, sins of social media, social marketing, social marketing case study, social marketing statistics, social marketing success, social media, social media marketing, social media marketing case study, social media scandal, social networking, spam, Statistics, strategy, survey, transparent messaging, wal-mart, wal-mart pr problems, walmarting across america, webpronews, writer.

Honesty is the best policy.

It’s a tired expression, for sure. But when it comes to social media marketing, there’s not a cliché you’ll hold dearer when the whistleblowers come a-calling.

Just ask Wal-Mart, whose never-ending PR problems worsened when a blog called “Walmarting Across America,” allegedly dedicated to the RV travels of an American couple with an affinity for squatting in the superstore’s parking lots, was uncovered as a fake.

Remember that infamous fracas?

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Can’t Run With the Big Blogs? That’s OK – There’s Still Room on the Porch

Published on September 15, 2008 in PR, Search Engine Marketing, Search Engine Optimization (SEO) and from HTI. 1 Comment Tags: addthis, applications, arvil lavigne, ashton kutcher, blahgirl, blahgirls.com, blogger, blogging, blogophiles, Blogs, content-versus-demographic, Design, digg, graph, headlines, how to, improving volume and quality of web traffic, increasing blog traffic, javascript, keywords, Networking, new kids on the block, nkotb, readers, results, search engine, search engine optimization, search results for targeted keywords, SEM, SEO, social-bookmarking sites, strategy, stumbleupon, updates, USA, web marketing strategy, yahoo, yahoo buzz.

Directing traffic to your blog is like trying to unload tix to an Avril Lavigne concert when the New Kids are performing next door. It’s a formidable task – but it can be done.

Considering, though, that 175,000 new blogs a day are added to the estimated 213 million (and counting) existing English-language blogs already floating around the ’sphere, how do you make your property valuable enough to pique interest and gain a following? Here, a few tips on how to get the most out of your slice of cyber space while retaining more dignity than an angst-rattled pop star.

Continue reading ‘Can’t Run With the Big Blogs? That’s OK – There’s Still Room on the Porch’