Published on
August 28, 2008 in
email, emarketing and from HTI.
Tags: being labeled a spammer, bing, Email Marketers, email marketing, how to, marked as spam, marketing sherpas, marketingsherpa, marketingsherpa.com, marketingsherpas, MSN, newsletter, promotional email, Promotional emails, results, spam, survey, third place, yahoo.
So you’ve been a good little marketer. You don’t purchase or rent emails. You target opt-in only folks for your promotional emails. But your conversion rates could be better. There aren’t as many clickthroughs.
What’s going on? A couple of months ago, we pointed out a problem of recipients trashing newsletters that they signed up for into the spam bin. A recent MarketingSherpas report produces a survey of emailers who use AOL, Yahoo, and MSN who have recently sent their messages to the junk folder. The question was straightforward and reasonable: “Why did you mark the emails as spam?”
The responses will not please many email marketers.
Continue reading ‘How to Work Around the New Definition of Spam’
Published on
August 22, 2008 in
In The News, e-commerce, emarketing and from HTI.
Tags: compete, forrester research, gas prices, google, headlines, high gas prices, how to, nytimes, nytimes.com, online shopping, save gas while shopping, shipping costs.
For months now, high gas prices have made headlines, spawned dozens of new sites that locate the cheapest stations, and changed the behavior of millions of Americans.
How? Well, for one, Americans are driving less despite recent drops in prices. This may be due to the higher transportation costs that hike up the prices of everyday goods found at the supermarket.
It also seems that higher gas prices are getting people to reconsider their vehicle purchases and residential location, cancel summer vacations, and… shop online!
Continue reading ‘How Does Your Site Hold Up Against Gas Prices?’
Here’s a short personal story for you. This week, I found myself pouting whenever I checked my mailbox (you know, the real-life metal one at my residence). Where were my beloved Netflix DVDs? I also noticed a complete lack of notifications from Netflix in my inbox. Usually, they keep me updated on which DVDs they received, and which should be on their way. But after I had sent my DVDs on Monday, I hadn’t heard a peep as of Thursday morning.
What was the deal here? I finally went to the Netflix site and I was treated to the following message:
Continue reading ‘Offline or Online, This is How You Apologize to Customers’
Published on
August 14, 2008 in
In The News, Viral Marketing and from HTI.
Tags: 2008 olympics, 2008 summer games, beijing, beijing olympics, copyright, file sharing, google, google.com, ibm, mobile web, nbc, nbc olympics, online marketing, piracy, smartphone, summer games, video, video streaming, videos, viewers, youtube.
(Photo credit: Xu Jiajun/Xinhua)
The 2008 Beijing Olympics has been a huge milestone for the history of the international games: this year had the most online broadcast of the Summer Games ever. Olympic events have been shown on the web but never to this extent, making this year’s the first truly online Olympics ever.
And how well did NBC pull off the challenging multiplatform launch? Based on the ratings alone, it seems that it was a success, thanks in part to online video streaming.
Continue reading ‘First Truly Online Olympics Nabs High Ratings’
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