Strategic Internet Marketing for Small Businesses
One common mistake of online marketing is that the “SEO Experts” and “SEO Specialists” are brought in too late into the process. Instead of thinking of search engine optimization as something you tweak, how about considering it as something you build? What about the SEO Architects?
And who would the SEO Architects be? They would be your own web developers.
We’re Hiring! Are you the one we want?
About Us:
Visible Shops is an Internet Marketing Company located in midtown Manhattan, right next to Grand Central. Our firm serves as the Internet marketing department for small businesses (our client base.) We’ve been around for six years and love being great at what we do 
We’re a small team with a big impact and we’re looking for a dynamic new member: you!
About You:
As Webmaster, your role will be to work with the rest of the team (Copywriter, Marketing Manager) to build sites (from designs given to you, or, if you are a good designer, designs you create), manage content, create HTML emails, implement analytics, edit images, create ads, and generally take charge of technical things for clients. You should be independent, interested in marketing, and want to be a strong part of our growing team. You should be able to learn on the job, and be inquisitive about new technologies. You should love standards and hate tables. Because our clients use various pieces of software and tools to manage their sites and businesses, we have to learn them too, and get the most out of them. (Think Channel Advisor, Google Analytics, WordPress, Joomla, ez Publish, Hubspot, Clickdensity, Yahoo Stores, Volusion, etc.) We have to be nimble, we have to be quick, and sometimes it feels like we’re jumping over candlesticks. Continue reading ‘Job Opening!’
Pictured: The logo of Apple Corps Ltd. (left), and the logo of Apple, Inc. (right).
Poor Steve Jobs. The ardent Beatles fan must have been a little tormented by his company’s decades-long trademark battle with Apple Corps, the rock band’s holding company.
The dispute and its many particulars were finally settled as late as 2007, with Apple Inc. taking away all ownership rights and then licensing some of them back to Apple Corps.
No one wants to be the subject of a lawsuit, and having your branding and marketing concepts stolen by a competitor is also undesirable. How do you protect yourself from copyright infringement?
Continue reading ‘How to Protect Your Business from Copyright Infringement’
This July, we’re seeing several different web-related trends. First, one of the few things that’s hotter than the weather is the iPhone, and by association, mobile web.
Second, at the end of the quarter, some large online/tech companies suffer from disappointing financial reports while others continue flourishing.
And lastly, many of these media giants are attempting to forge relationships with one another. But as we will report, these partnerships are a lot like romantic relationships: full of coyness, complications, and give-and-take principles. Continue reading ‘News Wrap-Up: Online Media Partnerships, Quarter Reports, and How Much People Love the iPhone’
Nowadays, online shoppers expect companies to invest real time and money into their websites. Businesses must make sure they have covered all the basic features of a trustworthy e-commerce site. To name a few: a good About page, a reliable and easy checkout process, and indications that the company has made efforts to protect customer information.
Yet another important e-commerce aspect is currently increasing in value and scarcity: domain names. Continue reading ‘What's in a (Domain) Name?’
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