Strategic Internet Marketing for Small Businesses
Email is still one of the best ways to reach and maintain relationships with customers.
Let’s say, though, that after growing a big enough mailing list, you’re noticing a lower open rate. What if your emails were being sent to the spam bin? Egads, are you considered a spammer?!
In case you didn’t know yet, telecommunications companies are briskly working on taking over the world. Or at least hijacking every moment of your life at any location. Their latest step? Making sure you choose them for your mobile web usage.
Last month, we let you in on one of Google’s ongoing projects: Android. Last November, Google and the Open Handset Alliance, a coalition of over 30 technology and mobile companies, announced that the release of the first open and free mobile Internet platform would occur some time in the second half of 2008. Not that we’re midway through the year, Google has bad news: Android won’t hit the markets until the fourth quarter… at the earliest. Continue reading ‘How Phone Companies Are Affecting Mobile Web Developments’
You do a search on web readability and you will come across Jakob Nielsen, the controversial “usability consultant.” Like that of many “Internet Gurus,” Nielsen’s philosophy for attracting and converting web visitors is simple: have worthwhile content and assume that the web reader is lazy and selfish.
But just one look at his site, and you wonder if anyone would bother navigating through his stuff. His content is noteworthy, as he’s one of the best known authorities on the differences between web and print reading.
The point about Nielsen is not that his site is ugly, but how that affects the readability of his site. Like a lot of online marketers who sell how-to seminars and books, he’s a not a “big picture” kind of guy.
Old Hollywood star Cary Grant said it best: “It takes 500 small details to add up to one favorable impression.” Although content is most important, other factors should be taken into consideration for a worthwhile site: design, layout, and branding.
There is one element in which content and design intersect: font choice.
Continue reading ‘Increase the Readability of Your Web Pages with the Right Font’
Recently, more and more people have been exiting online purchases when they go through the payment order process. According to MarketLive, in the first quarter of 2008, consumers were a little more likely to commit shopping cart abandonment than compared to the first quarter in 2007.
Since e-commerce sites in general have improved over time, the recent increase in the abandonment rate may be attributed to trends occurring outside of the web, such as lower spending overall in the U.S. Online merchants, though, should be aware of the reasons why customers quit their orders in order to maximize profits. Continue reading ‘Shopping Cart Abandonment on the Rise’
Social networking has been well documented for the younger sets of online users. But what about those aged 40 or over?
The baby boomer generation has the most discretionary income, which would make them the most attractive demographic for online marketing. The only problem is… we may be getting ahead of ourselves. Continue reading ‘Baby Boomers and Social Networking’
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