Strategic Internet Marketing for Small Businesses
For some time now, Microsoft has been making hints and/or threats about providing really serious competition for Google’s search engine. Its recent failed merger with Yahoo!, however, seemed to dull their prospects. But they’re bouncing back in unexpected ways. Continue reading ‘A Usurper to the Google Throne?’
The identify theft protection company, LifeLock, took a risk with its marketing campaign: CEO Todd Davis happily revealed his social security number in a number of print ads and on the company website. The angle was that Davis was so confident about his company’s abilities that he could broadcast his personal information without negative repercussions. Well… Continue reading ‘How to Make Online Customers Trust Your E-Commerce Site’
For our Site of the Day, Visible Shops would like to present: Lifehacker.
Lifehacker stands at the epicenter of a huge blogospheric earthquake: the new DIY (Do It Yourself) movement on the web. From blogs that demonstrate or teach you how to minimize rubbish in your life (Unclutterer) or work with computers (DIY PC), people are using the Internet to accomplish tasks on their own. Continue reading ‘Upgrading Life with Lifehacker’
In this postmodern age, almost everything is self-referential and knowingly ironic. Even in the advertising world, an approach can lead to “meta,” an ambiguous pop culture concept of self-reference. Think about selling out/merchandising jokes on The Simpsons. Or a Charlie Kaufman film with the screenwriter as the main character. Continue reading ‘Visible Shops Goes Meta: The Office's Viral Marketing Campaign’
Previously, we covered the basics on mobile web advertising. Today, we’ll go over the great next step in mobile internet: Android.
Android is an SDK (software development kit) to offer the first completely free mobile web platform. Based on the Linux operating system, Android is currently under development by Google and the Open Handset Alliance (some other members include Sprint, T-Mobile, and Motorola). From a business point of view, the new SDK provides competition for Apple (iPhone) and Microsoft (Windows Mobile). The representatives for both companies were very tactful in their responses to the announcement of Android back in November 2007. Other manufacturers may attempt an alliance. It is possible that Samsung Electronics and LG Electronics will try out Android on their devices later in the year. Continue reading ‘A Primer on Mobile Web Advertising (Part 2)’
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