Strategic Internet Marketing for Small Businesses
As discussed before, greener business practices are possible at any office. And we know that Internet Marketing is a powerful alternative to traditional marketing practices such as posted solicitations, or as known by consumers “junk mail.” Continue reading ‘Positive Sustainable Marketing for Not-So-Green Products’
As the largest private employer in the world and the most popular grocery retailer in the nation, Wal-Mart’s success was nothing to sneeze at. In recent years, however, the corporation hit several snafus due to higher volumes of bad publicity. The makeover of Wal-Mart has been underway for several years as a response to a flurry of bad publicity coming in from all directions. Much of it was based on public criticisms from vendors, labor unions, grassroot groups, and environmental groups (we’ll address this a little later). Wal-Mart: The High Cost of Low Price, a 2005 documentary film criticizing the company later earned a 92% “fresh” rating from RottenTomotoes.com (the online meter indicating that it has been highly praised by critics). Continue reading ‘Internet (and Green) Marketing Lessons from Wal-Mart PR Stunts’
Is your day a little greener this morning? Have you noticed the spring flowers sprouting out of the ground or blossoms flourishing on tree branches? No? Have you been bombarded by media and marketing images celebrating Earth Day? Probably. Continue reading ‘Visible Shops Wishes You a Happy Earth Day’
Search engine marketing (SEM) usually involves two beloved methods, SEO (search engine optimization), and PPC (pay per click). SEO involves making your website “popular” or “worthwhile” by the search engine’s standards so that it appears sooner in search engine result pages (SERP). These types of search engine results are called “organic.”
The other kind, PPC, is paying to have your website and its link appear in highly visible areas of the SERP. It’s the billboard of the Internet, basically. These searches are known as “paid” or “advertised” results. The only trick to this kind of billboard is sorting out what kind of keywords target customers will use, and having the savoir-faire to know how much to bid for those keywords.
But which of these SEM methods yields more results? Continue reading ‘Battle of the SEM Tools: SEO or PPC?’
Sometimes, it will happen when you are reading a blog or an article, but it often occurs with academic content. For some reason, while you are reading, your eyelids droop, your heartbeat slows, and you start to slip into a dreamy lull. The content isn’t the problem. In fact, the subject matter is interesting, so why are you feeling increasingly comatose? Continue reading ‘Copywriting Tip: The Long and Short of It’
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