Successful web conversion is all about keeping visitors on your site. If your bounce rate is high, it may be due to your website having poor content. Here are a few tips to keep the bouncing to a minimum.
1. Cross-link your relevant pages.
Your website should be focused on its ostensible subject, of course. But you can link to other pages with original content that you have composed as long as the subject is similar. For example, if you have a gossip site and an entry is about Paris Hilton, you can link to a blog post you had written about her a week prior.
From a search engine point of view, this is great because Google indexes these pages and rates their relevance. Cross-linking is a way of strengthening the subject value of your content.
2. Archive, Label, Categorize.
After a while, you have so much content on a site that you can make it hard for a visitor to browse through your work. Having a table of contents is a good way to organize content. If you have a blog, you definitely should have keywords for ALL of your posts. That way, if your visitor has a certain interest in a topic, he or she can choose from a list of keywords to read all of your blog posts on the subject. So, if the reader is going through your political commentary blog and wants to know your take on Barack Obama, he or she should be able to quickly by clicking on the keyword.
Another hot tip is to have “Related Topics” under each blog post. If you wrote about Starbucks’ latest marketing trend, you could include links to other posts about Starbucks under your latest post. Your reader will keep clicking and reading through your content!
3. Write content that is readable!
Well, this is the Internet, source of the emoticon and abbreviations galore. You would think that in a world full of sparse texting and quickly fired emails that we would be numb to grammatical mistakes and clunky sentences. However, an excellent way to lose a reader’s interest fast is to write down content that is not clear and concise. It’s simply too much work of the reader! You don’t have to be Shakespeare, but your sentences must be comprehensible.
Also, a website looks less trustworthy when it is littered with spelling and grammatical mistakes. A fly-by-the-night operation is more likely to neglect finer points of communication, and Internet visitors know this. Don’t lose potential customers because you discounted the importance of decent writing.
Lastly, do not simply write down lists of relevant keywords to up your keyword density. Google has been caught up on this type of abuse, and this is why you must work on having meaningful content. Happy blogging!
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