Strategic Internet Marketing for Small Businesses
This video has been around for a while, but it’s worth revisiting: Microsoft designs the iPod package
The funny thing is, all of the MS additions make sense in one way or another. Since most companies don’t have the luxury of an iconic brand like Apple, a little more visual exposition would probably be in order for most projects. However this video shows just how easy it is to cover up the soul of a design with information overload.
According to MarketingSherpa, viral marketing is getting hotter all the time – but those who are new to viral marketing are less likely to conduct a viral campaign in 2007 than their more experienced competitors. MarketingSherpa states, “There’s a chasm in viral marketing — an experience chasm. It gives anyone with viral experience a significant edge over the competition.”
They report that experienced viral marketers are more likely to:
- “Pick the right goal — 13% of newbies hope to make direct sales from a viral campaign. Experienced marketers use viral as step one in a relationship or brand-building campaign that ultimately leads to a sale.”
- “Use multiple tactics — experienced marketers are more likely to pour it on, using video, audio, microsites, games and email. Newbies may test one tactic.”
- “Budget realistically — the numbers that newbies gave for videos, ecards and microsites were often laughably smaller than those from experienced marketers.”
If you’re interested in viral marketing, you can read more about it by clicking on the source link below, or you can contact us to find out how to effectively use this for your company.
Source: http://www.marketingsherpa.com/article.html?ident=29946
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