Feeling limited by the same old handful of standard web fonts? The following pages have some useful statistics on fonts that are installed by default on various operating systems. You may be surprised by how many options there actually are. Just be sure to define safe fall-backs if you decide to venture off the beaten track.
Both of these sites have good lists, the first provides actual samples of the fonts and the second gives side by side stats showing the percentage of win, mac and linux machines that have them installed.
www.codestyle.org/css/font-family/sampler-CombinedResults.shtml
www.webspaceworks.com/resources/fonts-web-typography/48/
How do you get searchers to click on your site rather than those from your competitors…?
Simple! Improve your snippets with a meta description makeover.
Raj Krishnan, part of Google’s Webmaster Central, writes, “The quality of your snippet — the short text preview we display for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and you can control one of them by writing an informative meta description for each URL.”
This is an example of the HTML output needed for a snippet:
<META NAME=”Description” CONTENT=”informative description here”>
Google often prefers “to display meta descriptions of pages (when available) because it gives users a clear idea of the URL’s content. This directs them to good results faster and reduces the click-and-backtrack behavior that frustrates visitors and inflates web traffic metrics,” he states.
Raj makes the following recommendations to improve descriptions:
- Differentiate the descriptions for different pages
- Include clearly tagged facts in the description
- Programmatically generate human-readable diverse descriptions for larger sites
Examples and full details are provided in the complete article by Raj, found at Google’s Webmaster Central.
Published on
November 19, 2007 in
BtoB, PR, Search Engine Marketing, Search Engine Optimization (SEO), email, emarketing and from HTI.
Tags: email marketing, marketingsherpa, marketingsherpa.com, paid search, ppc, ROI, search engine, search engine optimization, Search Engine Optimization (SEO), SEO, Statistics, survey.
MarketingSherpa has a new marketing survey, published in their Benchmark Guide 2008, that shows how Search ROI stacks up against other marketing tactics.
Email marketing is still considered the best for ROI, with Search Engine Optimization and Paid Search Advertising following closely, according to the survey:
Marketing
Tactic |
|
Strongest
Tactic |
|
Good
ROI |
| Email Marketing |
|
25% |
|
39% |
| Search Engine Optimization (SEO) |
|
18% |
|
36% |
| Paid Search Marketing (PPC) |
|
16% |
|
35% |
| Public Relations |
|
12% |
|
28% |
| Direct Mail |
|
12% |
|
27% |
| Online Banners, etc. |
|
3% |
|
16% |
| Print Advertising |
|
4% |
|
13% |
Visit their website for additional statistics and information.
Source: www.MarketingSherpa.com
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