So many business websites have employment, press room, and investor information sections. But have you ever thought about how to make them really work for you?
The paragraph below, from Digital Design Outlook: Designing For Constant Change, asks some really good questions to get you started:
Employment, press room, and investor information site sections have all been standardized. The users of these sections are self-selecting and task-oriented towards a specific goal. But so many companies still get them wrong. The basics of these sections are about providing a simple interface to a data repository—the list of jobs, press releases, press images, or quarterly reports. But corporate sites should be able to go beyond that to wrap messaging around the raw data. Why should somebody work here? Why should the press cover one of our thought leaders and not our competitors? Why should analysts rate the stock an “outperform?” With such focused users, corporate sites can create powerful experiences that help reinforce brand.
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