Monthly Archive for September, 2007

Using Forums To Help Prospects Get To Know You – In 5 Easy Steps!

Published on September 19, 2007 in BtoB, Networking, emarketing and from HTI. 1 Comment Tags: .

Using Forums To Help Prospects Get To Know You – In 5 Easy Steps!

  1. Find a forum in your market niche that is reflective of your company culture and values. If the site will allow you to create a forum signature with a link to your business, then set up an account.
  2. Create a forum signature that includes your name, company, website, and a brief description of your business.
  3. If the forum has a section for introductions or advertising, use that area to tell people about yourself, your business, and your interests in a manner that is friendly and helpful.
  4. Begin participating regularly, and over time others will see you as an expert in the topic. The more you post, the more your business will gain exposure. You will begin to see results as people develop trust in you. Ultimately, your forum signature and your knowledge will do the selling for you!
  5. Volunteer to become a moderator on the forum. Moderators are generally viewed by members as people who are passionate about the topic. Knowledgeable, trustworthy, and experienced, they have earned the respect of forum leaders and members. This higher level of earned trust will help generate more interest in you and more sales for your company.

The Perfect Tagline!

Published on September 18, 2007 in Resources and from HTI. 0 Comments Tags: , , .

If you have a good tagline, people will remember you. And if your tag line reminds them of how you can help them meet a need or solve a problem, then they are more likely to do business with you as well. In short, having the perfect tag line helps you to BE VISIBLE to others – to stand out from the competition.

So, how do you come up with the perfect tagline? A good tagline should fulfill several criteria:

  • Be memorable
  • Include a key benefit
  • Differentiate a brand
  • Recall the brand name
  • Impart positive feelings about the brand
  • Be unusable by competitors
  • Be strategic

You can read more about how to write the perfect tagline from this article on HowStuffWorks.com (You know, if you’re not hiring us to do it for you!):
How Ad Slogans Work: The Perfect Tagline

Convert from 1 measurement to another with online tool

Published on September 17, 2007 in Resources and from HTI. 0 Comments

We often do research in which we need to convert measurements from one format to another to produce a unified report that refers to only one type of measurement consistently (for example, ounces versus milliliters). Because we work with a wide variety of clients, we found the following web site to be useful in helping us produce our reports:

Online Conversion of Any Measurement
http://www.onlineconversion.com/