Published on
May 25, 2007 in
email and from HTI.
Tags: agency, baby boomers, Blogs, campaign, email marketing, emarketer, Networking, newsletter, online pr, ROI, social networking.
Here’s some great info on email from our friends over at Emma:
email : Webview:
If you’re talking with prospective clients about your email marketing efforts, let the numbers speak for you. In their 2007 report, eROI found that agency clients’ emails perform better than in-house efforts across the board, with half the bounces, more than double the open rates, and 42% better click-through rates. [learn more]
Of online promotional strategies, email reigns supreme. About 73% of marketers make use of email marketing and 61% send email newsletters. Both forms of email promotion top the full list, ahead of banner ads, blogs, and social networking. [learn more]
99% of ‘em use email. Nearly three-quarters are making online purchases. Teenagers, right? Not quite. They’re baby boomers, and a recent study shows they’re quite fond of online life and word of mouth advertising. [learn more]
Just the other day I was wondering if Google would upgrade Analytics, or if it would have been better if they didn’t buy Urchin and let the small company continue to innovate (and be responsive to user needs.) Well, Google has earned their reputation as a great company and today when I logged in to our analytics acccount to heck on client stats, I was greeted with the following message:
Google Analytics:
We’re excited to announce the newly redesigned Google Analytics. Over the next several weeks, we will be migrating all existing Analytics accounts to the new Google Analytics interface. You will be notified by email once your account has been migrated. For an entire month you will be able to access both the original interface and the new interface. During the migration, you should experience no interruption in service and you’ll be able to see all of your data regardless of which interface you use. For a sneak peek at the new Google Analytics, take a look at the following resources.
Our accounts haven’t been upgraded yet, but I’ve gone through the available material and it looks great. We’ll let you know how it actually works when we get to use it.
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