Here are some great tips from our friends over at MyEmma:
-> Marketing to Mom? Send discounts, please. 87% of email-checking moms sign up to receive coupons, while only 6% are interested in learning more about the sender.
-> Readers are more likely to open an email in the first 30 days after subscribing – the average open rate starts at 42% for new subscribers and levels off after a few months. Make sure your clients are welcoming new subscribers with a trigger email.
-> When crafting the perfect subject line, remember that shorter is better. With 35 or fewer characters, the average open rate is about 24%, but it drops to roughly 17% for emails with longer subject lines.
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Stats from MarketingSherpa’s Email Marketing Benchmark Guide 2007 – a comprehensive resource of charts, tables and stats for the email marketer.
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