We are all aware of the importance of Networking as a component of our plan to reach more business and in turn give and receive more referrals. I recently became involved with an international social/business network called ecademy. It was started in the UK by Penny Power and has been growing internationally ever since. There is a Free Basic membership and I recommend that you take a look, make some new contacts and see if you feel it may be right for you. You can find them at www.ecademy.com.
Monthly Archive for March, 2007
If you’re a client of ours you know that our philosophy is Find what works and make it work better. Measure everything. Be logical. Here’s a great article about ROI and how marketers don’t measure what they should be measuring. That’s exactly why our monthly reports are so key to our approach. Set up a system for yourself and ask your marketing people how you can build a measurement system. it’s worth it.
eMarketer.com – Measuring the Invisible:
Q: What is the ROI of advertising? A: Stop advertising and find out.
Another great little article i just had to share. When you’re figuring out your marketing you have to take into consideration how your different forms of marketing and channels for sales interact. Because despite what you might think they do.
eMarketer.com – Are Retail Sites Driving Consumers to Stores?:
Consumers are driving themselves to stores. On purpose.
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