Published on
November 9, 2009 in
social marketing and social media.
Tags: google, Top Advantages and Disadvantages, video, YouTube Ad Revenue, Youtube Overlay Ads, YouTube Parntership Rules and Restrictions, YouTube Partner, YouTube Partnership, YouTube Partnership Benefits, YouTube Users, Youtube.com.
Due to the overwhelming amount of traffic we’ve received on one post in particular – “8 Advantages and Disadvantages of Being a YouTube Partner” – we thought we’d offer up a second helping on insight and info on this topic.
The first time around we outlined a few of the advantages – greater exposure, how ad revenue sharing can make you money, and neat-o page customization – and a few of the disadvantages, such as the language and location restrictions and copyright ownership.
Before we get into the pro and cons of partnering with YouTube, however, it’s important that you understand what a partnership with YouTube is. In a nutshell, partnering with the video-sharing site allows you to share in revenue-generating opportunities. Some of the benefits include sharing revenue from relevant InVideo ads overlaid on your videos and banner ads running next to your videos to earn money, participating in co-marketing & branded entertainment opportunities with top brand advertiser, and utilizing your own sales to sell your own ads.
That all sounds well and good considering the enormous reach of YouTube, facts that the Google-owned operation happily points out:
- People are watching hundreds of millions of videos a day on YouTube, and uploading hundreds of thousands of videos daily.
- YouTube is the number one video site on the internet and the 4th largest Internet destination in the world. (Nielsen NetRatings, December 2008)
- YouTube attracted over 300 million unique video viewers across the world in December 2008. (Nielsen NetRatings, December 2008)
- YouTube is the #2 Search engine in the world, after Google and before Yahoo! (comScore, October 2008)
Of course, there are lots of good things to gain as a YouTube partner – based on those statistics alone. But there’s another side of the partnership that YouTube doesn’t talk about – and rightfully so.
Continue reading ‘Pros and Cons of Becoming a YouTube Partner – Revisited!’
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After the major disappointment that was last December, retailers will be spending more time and energy this year in preparing their Web sites for the holiday season.
You might be thinking though, how can I compete with major retailers whose sites are all shiny and sleek? Trust us, even the shiniest, sleekest sites have their problems. And their oversights could be your gain.
So what exactly should you do to prepare your site for the holiday season.
In an article on MultichannelMerchant.com, James Gardner details a few important steps you should take now to help stay ahead of the curve a month from now.
1. Don’t Forget the Basics
A common mistake that most retailers make, says Gardner – and we agree – is that too many times they concentrate their energy on a particular promotion or holiday campaign. But what about the rest of the site? What happens when all those people who are impressed by the company’s Christmas creativity can’t access others parts of the site because of poor functionality? Well, they answer, all too often, is that leave. They don’t want to be bother with a slow site that isn’t working correctly.
So, before you go spending all your resources on your holiday push, go through your site – meticulously – to make sure that everything is in working order. Make sure there are no unnecessary obstacles that stand in the way of consumer and checkout. Make sure that they have no reason to leave your site because of broken links and videos or images that don’t load. You owe it to yourself and your customers.
Continue reading ‘Preparing Your Site for the Holiday Season’
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Published on
October 19, 2009 in
Visible Shops Updates.
Tags: affordable internet marketing solutions, b2b, courses, free trial, how to, internet marketing, internet marketing for small businesses, internet marketing methodology, launch of VisibleU, ny xpo, online marketing help, region's largest B2B show, results, ROI, seedlings, seminars, Small Business, training, videos, visible shops, VisibleU.
Months of intense labor has finally paid off … Visible Shops is very happy to announce the launch of VisibleU!
The official launch of VisibleU is on Wednesday, October 21, 2009, at the NY XPO for Business. It’s the region’s largest B2B show, featuring a full day of business opportunity, growth and value. Not to mention plenty of time to network! If you have time to stop by, we highly recommend it. You never know who you’ll meet – besides us, of course.
In the meantime, we wanted to let all of you know that VisibleU is up and running right now, and we’d like all of our friends from Visible Shops to see what we’ve done and how you can benefit from it.
Through the past several years we met with many small business owners who really liked our concepts, our methodology and our people, but said that we simply cost too much for them. We decided a year ago to do something about that. We resolved to find a way to bring our concepts, methodology and expertise to every small business owner that wanted to take advantage of Internet marketing.
The rules we set for ourselves were simple.
1. Must be affordable for all businesses no matter how small.
2. Must be able to educate small business owners on Internet Marketing concepts and tools.
3. Must provide access to our professional Internet Marketing Staff.
4. Must be scalable so all businesses can get what they need.
5. Should not require a long term contract.
6. Should always deliver a positive ROI.
We did it! Now it’s available to you. Visit the VisibleU Web site and check it out.
But wait – there’s more…
Continue reading ‘The Official Launch of VisibleU is this Wednesday!’
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Published on
October 12, 2009 in
Resources, Statistics, Viral Marketing, emarketing and site of the day.
Tags: campaign, chart, charts, data, data and statistics, emarketer, hitwise, internet marketing, marketing charts, marketingcharts.com, marketingprofs, Statistics, top 10 websites, top ten web sites, where to get up-to-the-minute internet statistics.
If you’re a regular reader of this blog, you know that we use a lot of statistics and facts to present compelling cases for all manner of arguments regarding Internet marketing.
Of course, we don’t make that data up. No, we use sources such as eMarketer, MarketingProfs and other research entities that compile information that allow us to draw conclusions and provide our two cents on various topics on advertising and marketing across channels but especially online.
Unless you’re a subscriber to these services, however, you may not have access to all the information they hold. Information that can help you when planning your own marketing campaigns or campaigns for clients.
A great resource that we’ve found – which is available to everyone – is MarketingCharts, charts and data for marketers in Web and Excel formats.
Continue reading ‘MarketingCharts Help with Internet Research’
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